Project: TUC TIME ANYTIME
Clients: Mondalez
Category: Shopper Rollout
Industry: FMCG
Clients: Mondalez
Category: Shopper Rollout
Industry: FMCG
Project Summary
Develop a shopper campaign that positions TUC as the go-to savoury snack for anytime occasions. The campaign needed to connect with value-conscious South African shoppers by driving relevance around sharing, entertaining at home, and everyday snacking moments, while increasing basket inclusion and brand loyalty.
Develop a shopper campaign that positions TUC as the go-to savoury snack for anytime occasions. The campaign needed to connect with value-conscious South African shoppers by driving relevance around sharing, entertaining at home, and everyday snacking moments, while increasing basket inclusion and brand loyalty.
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