Project: Make It Red
Clients: Campari Group
Category: Shopper
Industry: Beverage
Clients: Campari Group
Category: Shopper
Industry: Beverage
Project Summary
The objective was to create a disruptive pan-African Campari campaign that increased brand engagement and relevance amongst younger consumers through interactive experiences, influencer culture, social conversation and innovative on-trade activations, all built around the “Make It Red” platform.
The objective was to create a disruptive pan-African Campari campaign that increased brand engagement and relevance amongst younger consumers through interactive experiences, influencer culture, social conversation and innovative on-trade activations, all built around the “Make It Red” platform.
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Contact us at 072 397 2892 or email us at
hello@theshopperagency.co.za
Thank you!